TikTok's penetration rate in Japan FY 2023, by gender

Published by Statista Research Department, Nov 25, 2024

The video-sharing service TikTok was used by almost 36 percent of women in Japan in fiscal year 2023. A breakdown by age group shows that TikTok was particularly popular among young people.

Share of people who use TikTok in Japan in fiscal year 2023, by gender

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,500 respondents

Age group

13-69 years

Special properties

760 male and 740 female respondents

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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User behavior

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Influencers

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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