In 2020, the Peruvian food brand Doña Gusta was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Latin America, with its products bought by households an average of 29.1 times per year. Coca-Cola was the second most frequently purchased brand in the region, with a household purchase frequency of nearly 25 times per year. Considering several variables, the most chosen FMCG brand in Latin America in 2020 was Coca-Cola as well.
Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2021). Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1078793/most-popular-fmcg-brands-latin-america-by-frequency/
Kantar Worldpanel. "Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020." Chart. May 20, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1078793/most-popular-fmcg-brands-latin-america-by-frequency/
Kantar Worldpanel. (2021). Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1078793/most-popular-fmcg-brands-latin-america-by-frequency/
Kantar Worldpanel. "Household Purchase Frequency of Leading Fast Moving Consumer Goods (Fmcg) Brands in Latin America in 2020." Statista, Statista Inc., 20 May 2021, https://www.statista.com/statistics/1078793/most-popular-fmcg-brands-latin-america-by-frequency/
Kantar Worldpanel, Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020 Statista, https://www.statista.com/statistics/1078793/most-popular-fmcg-brands-latin-america-by-frequency/ (last visited November 21, 2024)
Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020 [Graph], Kantar Worldpanel, May 20, 2021. [Online]. Available: https://www.statista.com/statistics/1078793/most-popular-fmcg-brands-latin-america-by-frequency/
