Most popular winter sports among tourists in Italy 2023-2024

Published by Statista Research Department, Dec 10, 2024

According to a 2024 survey, alpine skiing was the most popular winter sport among tourists in Italy in the winter season 2023/2024. While over half of travelers took part in this discipline, around 14 percent of tourists in Italy went snowshoeing in 2023/2024.

Leading winter sports among tourists in Italy in the winter season 2023/2024

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Release date

June 2024

Region

Italy

Survey time period

April to May 2024

Number of respondents

1,851¹

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

¹ The survey included accommodation establishments, ski resorts, restaurants, and other tourism activities across 61 travel destinations in Italy.

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