Important areas for business profitability in the fashion industry in Sweden 2019
50 business to business company managers in Sweden agreed in 2019 on the most important areas for profitability of their business. Most managers found digital sales the most important, stated by 94 percent of respondents. Sustainability, CSR and environment as well as brick and motar sales were both ranked as equally important with 80 percent of respondents. With just two percent of respondents, only a few managers found mobility as one of the most important.
