Top automotive brands in Argentina 2023, by digital ad spend share

Published by
Julia Faria,
Jul 15, 2024

In 2023, Chevrolet was Argentina's largest digital advertiser in the automotive industry by a wide margin, accounting for over 30 percent of the sector's digital ad spend. Fate ranked second with roughly 14.3 percent of the digital ad spend.

Largest advertisers among automotive brands in Argentina in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Argentina

Survey time period

2023

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estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

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The release date is the date of access.

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