Share of digital sales from total sales in the fashion industry in Sweden 2019
There was a large dispersion of estimated digital sales among Swedish business to business company managers in 2019. Most managers estimated less than 25 percent of their total sales were digital transactions with 36 percent of the repondents. However, 26 percent estimated more than 75 percent of total sales came through digital transaction. A seemingly large share of 28 percent were unaware of the share of digital sales.
