Top Christmas adverts in the UK in 2019, by YouTube views

The most watched Christmas advert in the UK? The Selfridges ad was the most successful with over 10 million YouTube views as of December 3, 2019. The advert envisions a Christmas for modern times but, despite the high number of views, it doesn’t seem to have gone down well with viewers.

The best Christmas advert?

Retail giants and department store chain John Lewis have stuck to their winning formula to produce an ad that is sure to warm the hearts of many as the days get colder. The John Lewis Christmas advert, which had over 9 million views as of December 2019, has become a part of British popular culture and, for many, signals the start of the run-up to Christmas.

Christmas marketing

With so much competition to win over customers in the lead up to Christmas, most high-street retailers and big-name supermarkets in the UK bring out a festive advert. And each year, they work with advertising agencies to come up with new characters and new storylines in order to boost sales and reputation.