In 2021, 43 percent of the online traffic on household appliances and electronics e-shop websites in Russia stemmed from online search. Direct access to such web pages generated 27 percent of the viewer flow. Social networks and media advertising accounted for three and two percent of the traffic on this marketplace segment over the period under consideration, respectively.
Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source
The figures were based on average data for 38 e-shops of electronics and household appliances, or 36 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru), without taking into account the size of the e-shop.
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Data Insight (RU). (October 26, 2022). Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU). "Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source." Chart. October 26, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU). (2022). Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU). "Online Traffic Distribution on Household Appliances and Electronics E-shop Sites in Russia in 2021, by Source." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU), Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source Statista, https://www.statista.com/statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/ (last visited December 23, 2024)
Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source [Graph], Data Insight (RU), October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
