Product categories which Millennials are loyal to globally 2019

Published by
D. Tighe,
Feb 22, 2024
Some 62 percent of surveyed Millennials stated that they were loyal to at least one apparel, footwear or accessory brand during a worldwide survey carried out in September and October of 2019. Millennial respondents were least likely to be loyal to at least one brand of luxury goods.

Product categories in which Millennials are loyal to at least one brand worldwide in 2019

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Release date

2019

Region

Worldwide

Survey time period

September and October 2019

Number of respondents

18,520 respondents

Method of interview

Online survey

Supplementary notes

Questions pertaining to the purchase of alcoholic beverages were asked only to respondents over the age of 25.

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