The social media usage by registered U.S. Securities and Exchange Commission advisors, to connect with clients and potential clients, grew in 2022 compared to 2017. Many advisors use more than one social media platform and the share of users grew for all platforms surveyed in 2022. The most commonly used social media platform by investment advisors in 2022 was LinkedIn, which was used by 56.3 percent of respondents as of early 2022.
Social media usage among U.S. Securities and Exchange Commission (SEC) advisors in 2017 and 2022, by social media platform
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Investment Adviser Association. (June 22, 2023). Social media usage among U.S. Securities and Exchange Commission (SEC) advisors in 2017 and 2022, by social media platform [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1077853/investment-advisor-social-media-use-usa/
Investment Adviser Association. "Social media usage among U.S. Securities and Exchange Commission (SEC) advisors in 2017 and 2022, by social media platform." Chart. June 22, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1077853/investment-advisor-social-media-use-usa/
Investment Adviser Association. (2023). Social media usage among U.S. Securities and Exchange Commission (SEC) advisors in 2017 and 2022, by social media platform. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1077853/investment-advisor-social-media-use-usa/
Investment Adviser Association. "Social Media Usage among U.S. Securities and Exchange Commission (Sec) Advisors in 2017 and 2022, by Social Media Platform." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1077853/investment-advisor-social-media-use-usa/
Investment Adviser Association, Social media usage among U.S. Securities and Exchange Commission (SEC) advisors in 2017 and 2022, by social media platform Statista, https://www.statista.com/statistics/1077853/investment-advisor-social-media-use-usa/ (last visited December 18, 2024)
Social media usage among U.S. Securities and Exchange Commission (SEC) advisors in 2017 and 2022, by social media platform [Graph], Investment Adviser Association, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1077853/investment-advisor-social-media-use-usa/
