As of September 2019, 34.85 percent of U.S. Google Search users via desktop were able to solve their queries on Google's web search engine without clicking further, while 7.55 percent of searches were directed to other Alphabet-owned sites such as Google Maps and YouTube. Non-Google sites accounted for 53.28 percent of organic post-search clicks via desktop devices.
Sites internet users in the United States are directed to after searching on Google via desktop as of September 2019, by clicks
Characteristic
Percentage of clicks
Zero-click searches
34.85%
Organic clicks to the Rest of the Web
53.28%
Clicks to Alphabet-owned sites
7.55%
Paid clicks to the Rest of the Web
4.32%
• Zero-click searches 34.85%
• Organic clicks to the Rest of the Web 53.28%
• Clicks to Alphabet-owned sites 7.55%
• Paid clicks to the Rest of the Web 4.32%
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SparkToro. (November 13, 2019). Sites internet users in the United States are directed to after searching on Google via desktop as of September 2019, by clicks [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1077667/google-desktop-clickstream-united-states/
SparkToro. "Sites internet users in the United States are directed to after searching on Google via desktop as of September 2019, by clicks ." Chart. November 13, 2019. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1077667/google-desktop-clickstream-united-states/
SparkToro. (2019). Sites internet users in the United States are directed to after searching on Google via desktop as of September 2019, by clicks . Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1077667/google-desktop-clickstream-united-states/
SparkToro. "Sites Internet Users in The United States Are Directed to after Searching on Google via Desktop as of September 2019, by Clicks ." Statista, Statista Inc., 13 Nov 2019, https://www.statista.com/statistics/1077667/google-desktop-clickstream-united-states/
SparkToro, Sites internet users in the United States are directed to after searching on Google via desktop as of September 2019, by clicks Statista, https://www.statista.com/statistics/1077667/google-desktop-clickstream-united-states/ (last visited April 28, 2025)
Sites internet users in the United States are directed to after searching on Google via desktop as of September 2019, by clicks [Graph], SparkToro, November 13, 2019. [Online]. Available: https://www.statista.com/statistics/1077667/google-desktop-clickstream-united-states/
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