Most active Russian shoppers on Black Friday 2019 were aged 25 and 34 years, generating roughly one quarter of the sales countrywide. The age group between 35 and 44 years accounted for 22 percent of the sales on that day. Customers of age 18 to 24 years amounted to approximately 13 percent of the total sales volume over the observed time frame.
Distribution of sales on Black Friday in Russia 2019, by age group*
Characteristic
Share of sales
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* Figures do not add up to 100 percent due to approximations by the source.
The period of Black Friday sales was considered from Novermber 29 to December 1, 2019.
The figures were obtained from the internet platform Real Black Friday by RAEC, AKIT, and ROCIT.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TASS. (December 2, 2019). Distribution of sales on Black Friday in Russia 2019, by age group* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1077543/black-friday-sales-distribution-by-age-group-russia/
TASS. "Distribution of sales on Black Friday in Russia 2019, by age group*." Chart. December 2, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1077543/black-friday-sales-distribution-by-age-group-russia/
TASS. (2019). Distribution of sales on Black Friday in Russia 2019, by age group*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1077543/black-friday-sales-distribution-by-age-group-russia/
TASS. "Distribution of Sales on Black Friday in Russia 2019, by Age Group*." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/1077543/black-friday-sales-distribution-by-age-group-russia/
TASS, Distribution of sales on Black Friday in Russia 2019, by age group* Statista, https://www.statista.com/statistics/1077543/black-friday-sales-distribution-by-age-group-russia/ (last visited August 25, 2024)
Distribution of sales on Black Friday in Russia 2019, by age group* [Graph], TASS, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/1077543/black-friday-sales-distribution-by-age-group-russia/
