The social networking service Instagram was used by almost 79 percent of people in their twenties in Japan in fiscal year 2023. While more than two-thirds of people between the ages of 13 and 39 used the service, the penetration rate was lower among older age groups.
Share of people who use Instagram in Japan in fiscal year 2023, by age group
*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
Sample size of age groups: 13 to 19 years: n=140 20 to 29 years: n=217 30 to 39 years: n=241 40 to 49 years: n=313 50 to 59 years: n=319 60 to 69 years: n=270
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Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Share of people who use Instagram in Japan in fiscal year 2023, by age group [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Instagram in Japan in fiscal year 2023, by age group." Chart. June 21, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2024). Share of people who use Instagram in Japan in fiscal year 2023, by age group. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Instagram in Japan in Fiscal Year 2023, by Age Group." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Instagram in Japan in fiscal year 2023, by age group Statista, https://www.statista.com/statistics/1077534/japan-instagram-penetration-rate-by-age-group/ (last visited December 03, 2024)
Share of people who use Instagram in Japan in fiscal year 2023, by age group [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1077534/japan-instagram-penetration-rate-by-age-group/
