Snapchat was used by more than four percent of teenagers in Japan in fiscal year 2022. The multimedia messaging service allows users to share pictures and messages which can only be seen for a limited period of time. While the penetration rates across age groups were relatively low compared to other social media platforms, younger age cohorts were more likely to use the service than older generations.
Share of people who use Snapchat in Japan in fiscal year 2022, by age group
*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
Sample size of age groups:
13 to 19 years: n=140
20 to 29 years: n=217
30 to 39 years: n=245
40 to 49 years: n=319
50 to 59 years: n=307
60 to 69 years: n=272
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Ministry of Internal Affairs and Communications (Japan). (June 23, 2023). Share of people who use Snapchat in Japan in fiscal year 2022, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Snapchat in Japan in fiscal year 2022, by age group." Chart. June 23, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2023). Share of people who use Snapchat in Japan in fiscal year 2022, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Snapchat in Japan in Fiscal Year 2022, by Age Group." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Snapchat in Japan in fiscal year 2022, by age group Statista, https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/ (last visited December 30, 2024)
Share of people who use Snapchat in Japan in fiscal year 2022, by age group [Graph], Ministry of Internal Affairs and Communications (Japan), June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1077438/japan-snapchat-penetration-rate-by-age-group/
