TikTok's penetration rate in Japan FY 2023, by age group

Published by Statista Research Department, Jul 10, 2024

The video-sharing service TikTok was used by 70 percent of teenagers in Japan in fiscal year 2023. TikTok enables users to create and share short music and lip-sync videos. While a majority of teenagers and people in their twenties used the service, the penetration rate was lower among older age groups.

Share of people who use TikTok in Japan in fiscal year 2023, by age group

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.

Sample size of age groups:
13 to 19 years: n=140
20 to 29 years: n=217
30 to 39 years: n=241
40 to 49 years: n=313
50 to 59 years: n=319
60 to 69 years: n=270

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Video sharing services in JapanInternet usage in JapanAdvertising in JapanStreaming in JapanSocial media usage in Japan
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