Preferring in-store shopping to online shopping in the Nordics 2017, by country

Published by
L. Yltävä,
Jul 26, 2023
Among the Nordic countries, Finns were the ones who were most reluctant to shop online. 20 percent of them would rather shop in-store, whereas the corresponding figure for Danes was only 11 percent.

Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country

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Sources

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Release date

June 2019

Region

Finland, Iceland, Norway, Sweden

Survey time period

2017

Supplementary notes

The source adds the following information: "Reason for not ordering online: Share of individuals who prefer to shop in person, like to see the product, loyalty to shops or force of habit".

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