Brazil: frequency of WhatsApp usage 2019-2023

Published by
Tiago Bianchi,
Jul 27, 2023
During a survey fielded in Brazil in January 2023 among mobile internet users who had WhatsApp installed on their phones, 86 percent of respondents said they used this app every day. In January 2020, 93 percent of users surveyed stated the same. Additionally, more than half of news consumers aged 45 and older in Brazil used WhatsApp as a source of news.

Frequency of WhatsApp usage among smartphone owners in Brazil from 2019 to 2023

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Release date

February 2023

Region

Brazil

Survey time period

January 2019; January 15 to 20, 2020; January 20 to 27, 2021; January 12 to 20, 2022; January 11 to 23, 2023

Number of respondents

2,059*

Age group

16 years and older

Special properties

internet users who owned a cell phone and had WhatsApp installed were surveyed

Method of interview

Online survey

Supplementary notes

* Number of respondents in 2022. Counting from editions prior to 2023:

• January 2022: n = 2,017
• January 2021: n = 1,992
• January 2020: n = 1,543
• January 2019: n = 1988


Data prior to 2023 were retrieved from earlier releases.

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Statistics on " WhatsApp in Brazil "

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Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

7

Usage

7

Spotlight: WhatsApp marketing in Brazil

8

Further related statistics

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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