Brazil: frequency of WhatsApp usage 2019-2023

Published by
Tiago Bianchi,
Nov 9, 2024
During a survey fielded in Brazil in January 2023 among mobile internet users who had WhatsApp installed on their phones, 86 percent of respondents said they used this app every day. In January 2020, 93 percent of users surveyed stated the same. Additionally, more than half of news consumers aged 45 and older in Brazil used WhatsApp as a source of news.

Frequency of WhatsApp usage among smartphone owners in Brazil from 2019 to 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2023

Region

Brazil

Survey time period

January 2019; January 15 to 20, 2020; January 20 to 27, 2021; January 12 to 20, 2022; January 11 to 23, 2023

Number of respondents

2,059*

Age group

16 years and older

Special properties

internet users who owned a cell phone and had WhatsApp installed were surveyed

Method of interview

Online survey

Supplementary notes

* Number of respondents in 2022. Counting from editions prior to 2023:

• January 2022: n = 2,017
• January 2021: n = 1,992
• January 2020: n = 1,543
• January 2019: n = 1988


Data prior to 2023 were retrieved from earlier releases.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " WhatsApp in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you WhatsApp in Brazil

Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

7

Usage

7

Spotlight: WhatsApp marketing in Brazil

8

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.