On Black Friday 2019, 58 percent of Italian respondents choose to buy products they need. However, 24 percent declared to be inspired by the offers, while 39 percent plan to purchase Christmas presents.
A survey asking about the items consumers are going to buy show that electronic products are the most common goods purchased on Black Friday in Italy.
How do you choose what to buy on Black Friday?
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YouGov. (November 26, 2019). How do you choose what to buy on Black Friday? [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1076928/how-to-choose-what-to-buy-on-black-friday-in-italy/
YouGov. "How do you choose what to buy on Black Friday?." Chart. November 26, 2019. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1076928/how-to-choose-what-to-buy-on-black-friday-in-italy/
YouGov. (2019). How do you choose what to buy on Black Friday?. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1076928/how-to-choose-what-to-buy-on-black-friday-in-italy/
YouGov. "How Do You Choose What to Buy on Black Friday?." Statista, Statista Inc., 26 Nov 2019, https://www.statista.com/statistics/1076928/how-to-choose-what-to-buy-on-black-friday-in-italy/
YouGov, How do you choose what to buy on Black Friday? Statista, https://www.statista.com/statistics/1076928/how-to-choose-what-to-buy-on-black-friday-in-italy/ (last visited August 31, 2024)
How do you choose what to buy on Black Friday? [Graph], YouGov, November 26, 2019. [Online]. Available: https://www.statista.com/statistics/1076928/how-to-choose-what-to-buy-on-black-friday-in-italy/