Weekly supermarket visitors in the Netherlands 2016-2024

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Apr 9, 2025

During the period under review, the number of weekly customers visiting an average supermarket in the Netherlands grew until 2020, when supermaket visitors suddenly dropped to about 10,800 during an average week. This was a decrease of close to a thousand visitors per week compared to the year before. From 2021 onwards, figures started increasing again and peaked at just over 12,500 weekly visitors as of 2024.

Average number of weekly supermarket visitors per supermarket in the Netherlands from 2016 to 2024

Characteristic	Average number of weekly visitors
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Release date

June 2024

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Region

Netherlands

Survey time period

2016 to 2024

Special properties

Supermarkets of the following chains: Albert Heijn, Jumbo, Plus, Coop, Spar, Boon's Markt.

Supplementary notes

Weekly visitors are calculated based on the average number of weekly receipts.

Figures prior to 2023 were previously published by the source.

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