According to the results of a survey conducted with 1,503 shoppers, in Spain, the physical store was the main source where shoppers found inspiration for their Christmas purchases. Online was cited by 66 percent of those surveyed. When it comes to other media, TV was more prevalent than print and outdoor in Spain.
Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018
Characteristic
Share of respondents
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Facebook. (January 4, 2019). Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. "Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018." Chart. January 4, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. (2019). Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. "Main Discovery or Inspiration Channels of Gift Shoppers during The Festive Season in Spain in 2018." Statista, Statista Inc., 4 Jan 2019, https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook, Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 Statista, https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/ (last visited August 25, 2024)
Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 [Graph], Facebook, January 4, 2019. [Online]. Available: https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/