Festive season gift inspiration channels in Spain 2018

Published by Statista Research Department, Nov 15, 2023
According to the results of a survey conducted with 1,503 shoppers, in Spain, the physical store was the main source where shoppers found inspiration for their Christmas purchases. Online was cited by 66 percent of those surveyed. When it comes to other media, TV was more prevalent than print and outdoor in Spain.

Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018

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Sources

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Release date

January 2019

Region

Spain

Survey time period

2018

Number of respondents

1,503 Respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents answered yes to "will you be or have you been shopping during the 2018 Christmas season, whether it is for you or someone else?"

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