In Germany, shoppers made discoveries and found inspiration for their Christmas gift purchases more in physical stores rather than online channels or other media like print and TV. According to the results of a survey conducted with holiday shoppers, 61 percent of those surveyed said in-store was their source of inspiration for holiday gifts. In comparison, 53 percent of respondents cited online as a source for discovery and inspiration on their holiday shopping journey.
Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018
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Facebook. (January 4, 2019). Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1076522/christmas-gift-inspiration-channels-germany/
Facebook. "Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018." Chart. January 4, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1076522/christmas-gift-inspiration-channels-germany/
Facebook. (2019). Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1076522/christmas-gift-inspiration-channels-germany/
Facebook. "Main Discovery or Inspiration Channels of Gift Shoppers during The Festive Season in Germany in 2018." Statista, Statista Inc., 4 Jan 2019, https://www.statista.com/statistics/1076522/christmas-gift-inspiration-channels-germany/
Facebook, Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018 Statista, https://www.statista.com/statistics/1076522/christmas-gift-inspiration-channels-germany/ (last visited November 21, 2024)
Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018 [Graph], Facebook, January 4, 2019. [Online]. Available: https://www.statista.com/statistics/1076522/christmas-gift-inspiration-channels-germany/
