Factors for choosing plant-based food in Malaysia 2024

Published by
Amanda Siddharta,
May 2, 2024
According to a survey on plant-based food consumption in Malaysia by Rakuten Insight, 45 percent of the respondents stated that they chose plant-based alternatives as they believed that plant-based products were healthier. In comparison, 40 percent of respondents stated that they chose plant-based foods as they wanted to try a food trend.

Reasons for choosing plant-based food among Malaysians as of February 2024

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Release date

April 2024

Region

Malaysia

Survey time period

February 8 to 29, 2024

Number of respondents

7,343 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.

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