Reasons for choosing plant-based food products Japan 2021

Published by C. Diep, Jan 27, 2022
According to a survey conducted by Rakuten Insight on plant-based foods in Japan in 2021, approximately 51 percent of respondents had tried plant-based alternatives because they considered them to be healthier. Only around two percent consumed them in a vegetarian or vegan diet.

Reasons for choosing plant-based food products over animal-based food products in Japan as of November 2021

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Release date

January 2022

Region

Japan

Survey time period

November 11 to 30, 2021

Number of respondents

297 respondents

Age group

16 years and older

Special properties

consumers that have tried plant-based alternatives; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

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Topics

Plant-based food in JapanAgriculture in JapanHealth and functional foods market in JapanMeat industry in JapanState of health in Japan
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