Categories shoppers intend spending on during holiday season in Germany, by channel

Published by
D. Tighe,
Nov 9, 2024
In Germany, shoppers predominantly plan to pick physical stores when shopping for groceries and beverages during the 2019 holiday season. According to the results of a consumer survey conducted on holiday shopping patterns, shoppers expressed an intention to go to online channels rather than physical stores for their holiday spending on travel, as well as when shopping for kitchen appliances and consumer electronics.

Product categories on which holiday shoppers plan spending in Germany in 2019, by channel

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Source

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Release date

October 2019

Region

Germany

Survey time period

August 2019

Number of respondents

501 respondents

Method of interview

Online survey

Supplementary notes

The source added the following information "Respondents were aged between 18 and 69, expressed interest in participating in winter shopping events and their responses were selectively evaluated by age category and gender."

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