According to a survey conducted by Rakuten Insight in February 2024, around 52 percent of female respondents in China who have consumed plant-based alternatives said they chose to do so because plant-based products were healthier. Meanwhile, 56 percent of male respondents confirmed this reason.
Most popular reasons for consuming plant-based food alternatives in China as of February 2024, by consumer gender
among those who consumed plant-based food alternatives; multiple answers were allowed
Method of interview
Online survey
Supplementary notes
Survey question: What are your reason(s) for choosing plant-based alternatives?
Among a total of 5,434 survey respondents, 4,547 respondents said they consumed plant-based alternative food products. Among those, 2,662 were women and 1,885 were men.
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Rakuten Insight. (April 12, 2024). Most popular reasons for consuming plant-based food alternatives in China as of February 2024, by consumer gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1074766/china-popular-reasons-for-consuming-plant-based-food-alternatives-by-gender/
Rakuten Insight. "Most popular reasons for consuming plant-based food alternatives in China as of February 2024, by consumer gender." Chart. April 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1074766/china-popular-reasons-for-consuming-plant-based-food-alternatives-by-gender/
Rakuten Insight. (2024). Most popular reasons for consuming plant-based food alternatives in China as of February 2024, by consumer gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1074766/china-popular-reasons-for-consuming-plant-based-food-alternatives-by-gender/
Rakuten Insight. "Most Popular Reasons for Consuming Plant-based Food Alternatives in China as of February 2024, by Consumer Gender." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1074766/china-popular-reasons-for-consuming-plant-based-food-alternatives-by-gender/
Rakuten Insight, Most popular reasons for consuming plant-based food alternatives in China as of February 2024, by consumer gender Statista, https://www.statista.com/statistics/1074766/china-popular-reasons-for-consuming-plant-based-food-alternatives-by-gender/ (last visited December 22, 2024)
Most popular reasons for consuming plant-based food alternatives in China as of February 2024, by consumer gender [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1074766/china-popular-reasons-for-consuming-plant-based-food-alternatives-by-gender/
