The largest share of women in Russia was ready to spend between 1.5 thousand and 5 thousand Russian rubles on Black Friday in 2019, represented by 30 percent of survey participants of this gender. Male respondents were ready to spend more, with the majority forecasting their budget during this sales event to range between 5 and 10 thousand Russian rubles. Furthermore, the share of men who stated they would spend in total under 50 thousand Russian rubles during the named sales period, was twice as large as that of women.
How much are you ready to spend on Black Friday?
(in Russian rubles)
Characteristic
Women
Men
No more than 1,500
4%
2%
1,500-5,000
30%
20%
5,000-10,000
29%
27%
10,000-20,000
19%
26%
Do not know exactly, but will make it under 50,000
7%
14%
Will not count, will spend as much as I will spend
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Vedomosti. (November 22, 2019). How much are you ready to spend on Black Friday? (in Russian rubles) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1074733/planned-black-friday-spend-by-gender-russia/
Vedomosti. "How much are you ready to spend on Black Friday? (in Russian rubles)." Chart. November 22, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1074733/planned-black-friday-spend-by-gender-russia/
Vedomosti. (2019). How much are you ready to spend on Black Friday? (in Russian rubles). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1074733/planned-black-friday-spend-by-gender-russia/
Vedomosti. "How Much Are You Ready to Spend on Black Friday? (in Russian Rubles)." Statista, Statista Inc., 22 Nov 2019, https://www.statista.com/statistics/1074733/planned-black-friday-spend-by-gender-russia/
Vedomosti, How much are you ready to spend on Black Friday? (in Russian rubles) Statista, https://www.statista.com/statistics/1074733/planned-black-friday-spend-by-gender-russia/ (last visited August 24, 2024)
How much are you ready to spend on Black Friday? (in Russian rubles) [Graph], Vedomosti, November 22, 2019. [Online]. Available: https://www.statista.com/statistics/1074733/planned-black-friday-spend-by-gender-russia/