Beauty device market share in China 2017-2018, by sales channel

Published by
Xin Ou,
Feb 23, 2024
In 2018, about 60 percent of beauty tools and devices were sold through e-commerce channels in China. This proportion decreased by 12 percentage points compared to the previous year, whereas beauty device sales in personal care stores increased by seven percentage points in 2018.

Market share of beauty devices in China in 2017 and 2018, by sales channel

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Release date

May 2019

Region

China

Survey time period

2017 and 2018

Supplementary notes

*Daigou refers to a form of cross-border business between mainland Chinese buyers and overseas professional shoppers.

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