Women in Russia were more interested in Black Friday deals than men as of 2019. When asked about whether they would participate in the sales event on November 29, 2019, approximately two thirds of female respondents gave a positive answer, compared to 56 percent of male survey participants. In the United States, 36 percent of consumers planned to do most of their holiday shopping on Black Friday in 2019.
Share of Russians participating in Black Friday deals in 2019, by gender
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Raiffeisen Bank International. (November 22, 2019). Share of Russians participating in Black Friday deals in 2019, by gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1074666/share-of-black-friday-participants-in-russia/
Raiffeisen Bank International. "Share of Russians participating in Black Friday deals in 2019, by gender." Chart. November 22, 2019. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1074666/share-of-black-friday-participants-in-russia/
Raiffeisen Bank International. (2019). Share of Russians participating in Black Friday deals in 2019, by gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1074666/share-of-black-friday-participants-in-russia/
Raiffeisen Bank International. "Share of Russians Participating in Black Friday Deals in 2019, by Gender." Statista, Statista Inc., 22 Nov 2019, https://www.statista.com/statistics/1074666/share-of-black-friday-participants-in-russia/
Raiffeisen Bank International, Share of Russians participating in Black Friday deals in 2019, by gender Statista, https://www.statista.com/statistics/1074666/share-of-black-friday-participants-in-russia/ (last visited January 08, 2025)
Share of Russians participating in Black Friday deals in 2019, by gender [Graph], Raiffeisen Bank International, November 22, 2019. [Online]. Available: https://www.statista.com/statistics/1074666/share-of-black-friday-participants-in-russia/
