In 2018, the sales of eyebrow pencils of male beauty brands on Chinese online shopping website Tmall increased by 214 percent compared to the previous year, whereas the sales of female or gender neutral brands' eyebrow pencils grew by 46 percent. The soaring growth of male-specific brands and beauty products indicated that male cosmetics were becoming a new consumption trend in China.
Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
REACH24H. (May 9, 2019). Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. "Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type." Chart. May 9, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. (2019). Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. "Annual Sales Growth Rate of Male Beauty Brands Vs. Female or Gender Neutral Beauty Brands on Chinese E-commerce Platform Tmall in 2018, by Product Type." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H, Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type Statista, https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/ (last visited November 23, 2024)
Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type [Graph], REACH24H, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
