In 2018, the sales of eyebrow pencils of male beauty brands on Chinese online shopping website Tmall increased by 214 percent compared to the previous year, whereas the sales of female or gender neutral brands' eyebrow pencils grew by 46 percent. The soaring growth of male-specific brands and beauty products indicated that male cosmetics were becoming a new consumption trend in China.
Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type
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REACH24H. (May 9, 2019). Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. "Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type." Chart. May 9, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. (2019). Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. "Annual Sales Growth Rate of Male Beauty Brands Vs. Female or Gender Neutral Beauty Brands on Chinese E-commerce Platform Tmall in 2018, by Product Type." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H, Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type Statista, https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/ (last visited December 26, 2024)
Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type [Graph], REACH24H, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
