The most commonly used smart service in Russia was an application for mobile banking, with a penetration rate of over 80 percent, according to a survey conducted between March and April 2019. Approximately two thirds of consumers across the country used the internet for online retail purchases, while under one third ordered food online.
Share of consumers using smart services and devices in Russia in 2019, by type
The survey was conducted in two stages. First, 1,436 respondents were interviewed online. The sample represented the age and gender structure of the Russian online population aged 18 and above. Second, 51 general and marketing managers of companies from retail and FMCG industries participated in the survey as experts.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (May 22, 2019). Share of consumers using smart services and devices in Russia in 2019, by type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen. "Share of consumers using smart services and devices in Russia in 2019, by type." Chart. May 22, 2019. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen. (2019). Share of consumers using smart services and devices in Russia in 2019, by type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen. "Share of Consumers Using Smart Services and Devices in Russia in 2019, by Type." Statista, Statista Inc., 22 May 2019, https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen, Share of consumers using smart services and devices in Russia in 2019, by type Statista, https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/ (last visited January 08, 2025)
Share of consumers using smart services and devices in Russia in 2019, by type [Graph], Nielsen, May 22, 2019. [Online]. Available: https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/