Reasons not to choose plant-based food alternatives in India 2024, by age

Published by A. Minhas, Apr 25, 2024
According to a survey conducted by Rakuten Insight in February 2024, a majority of respondents in India said they were unsure of the ingredients used in plant-based food products, and hence, chose not to consume them. This was a popular opinion among respondents between 35 and 54 years old, at 30 percent.

Reasons for not choosing to consume plant-based food products in India as of February 2024, by age group

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Release date

April 2024

Region

India

Survey time period

February 8 to 29, 2024

Number of respondents

7,404 respondents

Age group

16 years and older

Special properties

Female respondents = 2,606; male respondents = 4,798.

Method of interview

Online survey

Supplementary notes

Survey question:
What are your reason for not eating plant-based alternatives? More than one answer is allowed.

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