Reasons not to choose plant-based food alternatives in India 2024, by gender

Published by A. Minhas, Apr 25, 2024
According to a survey conducted by Rakuten Insight in February 2024, about 28 percent of respondents in India said they were unsure of the ingredients used in plant-based alternatives in comparison to the original product. This was a more widely expressed concern among female respondents at 28 percent, compared to male respondents, at 25 percent during the survey period.

Reasons for choosing not to consume plant-based food products in India as of February 2024, by gender

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Release date

April 2024

Region

India

Survey time period

February 8 to 29, 2024

Number of respondents

7,404 respondents

Age group

16 years and older

Special properties

Female respondents = 2,606; male respondents = 4,798.

Method of interview

Online survey

Supplementary notes

Survey question:
What are your reason for not eating plant-based alternatives? More than one answer is allowed.

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