Factors for choosing plant-based food in Indonesia 2024, by age

Published by Hanadian Nurhayati-Wolff, Apr 18, 2024
According to a survey on plant-based food consumption in Indonesia by Rakuten Insight, 50 percent of respondents aged between 25 to 34 years stated that they consumed plant-based foods because they believed such food products to be healthier. In comparison, 35 percent of respondents from the same age groups claimed they chose plant-based foods because they wanted to try a food trend.

Reasons for choosing plant-based food among consumers in Indonesia as of February 2024, by age

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Release date

April 2024

Region

Indonesia

Survey time period

February 8 to 29, 2024

Number of respondents

9,067 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

Figures have been rounded.

Age breakdown:
16 to 24: 2,220
25 to 34: 3,372
35 to 44: 2,351
45 to 54: 900
55 and above: 224

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