A French study revealed that when fruit and vegetables were on corrugated board trays, consumers covered more surface area of the surveyed supermarket. Thus, they basically showed more interest in fruit and vegetables displayed on corrugated boards. According to the study, 86 percent of consumers were more looking at the products rather than the prices, when the groceries were presented with paper packaging.
KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017
Characteristic
Plastic crates
Board trays
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Carton Ondulé de France. (October 2, 2018). KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1073477/shopping-behavior-depending-on-packaging-material-in-france/
Carton Ondulé de France. "KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017." Chart. October 2, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1073477/shopping-behavior-depending-on-packaging-material-in-france/
Carton Ondulé de France. (2018). KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1073477/shopping-behavior-depending-on-packaging-material-in-france/
Carton Ondulé de France. "Kpis of Grocery Shopping Behavior Depending on Packaging Material in France between 2016 and 2017." Statista, Statista Inc., 2 Oct 2018, https://www.statista.com/statistics/1073477/shopping-behavior-depending-on-packaging-material-in-france/
Carton Ondulé de France, KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017 Statista, https://www.statista.com/statistics/1073477/shopping-behavior-depending-on-packaging-material-in-france/ (last visited July 22, 2024)
KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017 [Graph], Carton Ondulé de France, October 2, 2018. [Online]. Available: https://www.statista.com/statistics/1073477/shopping-behavior-depending-on-packaging-material-in-france/
