According to a survey by Rakuten Insight, as of February 2024, 72 percent of respondents aged over 55 years old stated that they chose plant-based food because it was healthier. The same survey also revealed that around 86 percent of Vietnamese respondents had consumed plant-based alternatives to animal-based food products.
Reasons for choosing plant-based food among Vietnamese in 2024, by age group
among those who have not consumed a plant-based food
Method of interview
Online survey
Supplementary notes
Original question: “What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.”
The survey was conducted among respondents of the following age groups: 16-24 years: 943 respondents 25-34 years: 970 respondents 35-44 years: 609 respondents 45-54 years: 156 respondents 55 and older: 79 respondents
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (April 12, 2024). Reasons for choosing plant-based food among Vietnamese in 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight. "Reasons for choosing plant-based food among Vietnamese in 2024, by age group." Chart. April 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight. (2024). Reasons for choosing plant-based food among Vietnamese in 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight. "Reasons for Choosing Plant-based Food among Vietnamese in 2024, by Age Group." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight, Reasons for choosing plant-based food among Vietnamese in 2024, by age group Statista, https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/ (last visited November 21, 2024)
Reasons for choosing plant-based food among Vietnamese in 2024, by age group [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
