According to a survey by Rakuten Insight, as of February 2024, 72 percent of respondents aged over 55 years old stated that they chose plant-based food because it was healthier. The same survey also revealed that around 86 percent of Vietnamese respondents had consumed plant-based alternatives to animal-based food products.
Reasons for choosing plant-based food among Vietnamese in 2024, by age group
among those who have not consumed a plant-based food
Method of interview
Online survey
Supplementary notes
Original question: “What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.”
The survey was conducted among respondents of the following age groups: 16-24 years: 943 respondents 25-34 years: 970 respondents 35-44 years: 609 respondents 45-54 years: 156 respondents 55 and older: 79 respondents
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Rakuten Insight. (April 12, 2024). Reasons for choosing plant-based food among Vietnamese in 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight. "Reasons for choosing plant-based food among Vietnamese in 2024, by age group." Chart. April 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight. (2024). Reasons for choosing plant-based food among Vietnamese in 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight. "Reasons for Choosing Plant-based Food among Vietnamese in 2024, by Age Group." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/
Rakuten Insight, Reasons for choosing plant-based food among Vietnamese in 2024, by age group Statista, https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/ (last visited December 22, 2024)
Reasons for choosing plant-based food among Vietnamese in 2024, by age group [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1073304/vietnam-reasons-for-choosing-plant-based-food-by-age-group/