According to a survey conducted by Rakuten Insight in China in November 2023, around 86 percent of respondents aged between 35 and 44 years said that they use an official app of a store or a brand. In comparison, only 56 percent of those above 54 years confirmed the same.
Share of consumers using a brand or store's official app in China as of November 2023, by age group
Characteristic
Yes, I do
No, but I use online websites to buy from that store or a brand
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Share of consumers using a brand or store's official app in China as of November 2023, by age group
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Survey question:
"Do you use an official app for a store or a brand?"
Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in China as of November 2023, by age group [Graph]. In Statista. Retrieved March 07, 2025, from https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in China as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed March 07, 2025. https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: March 07, 2025. https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in China as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited March 07, 2025)
Share of consumers using a brand or store's official app in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
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