Top telco and internet advertisers in Argentina 2023, by digital ad spend share

Published by
Julia Faria,
Jul 10, 2024

In 2023, Samsung was Argentina's largest digital advertiser among telecommunication and internet companies. It had a share of 19.5 percent of the industry's digital ad spend. Amazon Prime Video ranked second with 12.27 percent of the digital ad expenditure.

Largest advertisers among telecommunications and internet companies in Argentina in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Argentina

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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