Factors for choosing plant-based food in Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024

According to a survey by Rakuten Insight in Vietnam, as of February 2024, 58 percent of the respondents stated that they chose plant-based food because it was healthier. The same survey also revealed that around 86 percent of Vietnamese respondents had consumed plant-based alternatives to animal-based food products.

Reasons for choosing plant-based food among respondents in Vietnam as of February 2024

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Release date

April 2024

Region

Asia, Vietnam

Survey time period

February 8 to 29, 2024

Number of respondents

2,757 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

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