Amazon started its life as an online bookseller in a Seattle garage, as the lore goes. But by now it has become the online retailer of nearly everything, active in many geographical markets and delivering to many other locations. While the retailer’s success story is often accompanied by the criticism of Amazon and its CEO Jeff Bezos, consumer attitudes towards Amazon reflect this only to a small degree.
UK consumers happy with Amazon
As seen in the present statistic, this was apparent in a survey conducted with UK shoppers in 2019. According to the results of the study, nearly half of respondents said they had no problems with Amazon, while more than a quarter expressed that they actually loved Amazon. Only a tiny fraction, at about nine percent, felt guilty when they purchased goods from the retailer.
Amazon as a fashion retailer
The same study also revealed that Amazon was popular among shoppers as an online platform for fashion items. Ranking ahead of some of the UK’s leading online-only clothing brands such as ASOS, Boohoo, and Farfetched, Amazon was picked as a go-to retailer by fashion shoppers in the UK. ASOS, which has over 20 million active users worldwide came right after Amazon, with only 12 percent of those surveyed citing it as their favorite online clothing shop.
How do you feel about shopping with Amazon?
Characteristic
Share of respondents
I don't mind shopping with Amazon
46.43%
I love shopping with Amazon
23.89%
I only shop with Amazon if I can't find the product somewhere else
14.59%
I feel guilty about shopping with Amazon and not supporting smaller, independent stores
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Find Out Now. (November 19, 2019). How do you feel about shopping with Amazon? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1072720/attitude-towards-shopping-with-amazon-in-the-united-kingdom/
Find Out Now. "How do you feel about shopping with Amazon?." Chart. November 19, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1072720/attitude-towards-shopping-with-amazon-in-the-united-kingdom/
Find Out Now. (2019). How do you feel about shopping with Amazon?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1072720/attitude-towards-shopping-with-amazon-in-the-united-kingdom/
Find Out Now. "How Do You Feel about Shopping with Amazon?." Statista, Statista Inc., 19 Nov 2019, https://www.statista.com/statistics/1072720/attitude-towards-shopping-with-amazon-in-the-united-kingdom/
Find Out Now, How do you feel about shopping with Amazon? Statista, https://www.statista.com/statistics/1072720/attitude-towards-shopping-with-amazon-in-the-united-kingdom/ (last visited December 22, 2024)
How do you feel about shopping with Amazon? [Graph], Find Out Now, November 19, 2019. [Online]. Available: https://www.statista.com/statistics/1072720/attitude-towards-shopping-with-amazon-in-the-united-kingdom/
