As of 2020, over 40 percent of Swedish online shoppers seemed to prefer purchasing the majority of their Christmas gifts online. On the other hand, just over a third of consumers in the country preferred in-store Christmas shopping that year.
*This number refers to all respondents to the survey from the United States, the United Kingdom, Germany, Sweden and Australia. Ten percent of respondents were from Sweden.
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Episerver. (October 7, 2020). Where do you prefer to do your holiday shopping? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver. "Where do you prefer to do your holiday shopping?." Chart. October 7, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver. (2020). Where do you prefer to do your holiday shopping?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver. "Where Do You Prefer to Do Your Holiday Shopping?." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver, Where do you prefer to do your holiday shopping? Statista, https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/ (last visited December 22, 2024)
Where do you prefer to do your holiday shopping? [Graph], Episerver, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
