Purchasing Christmas gifts via Amazon in Sweden 2020

Published by
L. Yltävä,
Jul 26, 2023
In 2020, around 40 percent of online shoppers in Sweden did not expect to purchase any Christmas gifts via Amazon. Despite the increased need for shopping digitally as a result of the coronavirus pandemic, Amazon was used less by Swedish consumers in 2020, compared to 2019. Just under one in five online shoppers was planning to do most of their holiday season gift shopping through Amazon in this year.

Of the gifts that you will buy online this year, how many do you expect to purchase via Amazon?

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2020

Region

Sweden

Survey time period

October 2020

Number of respondents

4,050*

Special properties

Who shopped online in the past year

Supplementary notes

*The number refers to all respondents to the survey from the United States, the United Kingdom, Germany, Sweden, and Australia. Ten percent of the respondents were from Sweden.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Black Friday in the UK "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Black Friday in the UK

Christmas season overview

5

Spending

5

Purchase channels

5

Shopping behavior

8

Further related statistics

8

Further Content: You might find this interesting as well

Statistics

Topics

Coronavirus (COVID-19): impact on holiday shopping in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesCoronavirus (COVID-19): impact on the retail landscape in the U.S.Coronavirus: impact on the retail industry worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu