Brand preferences for clothing and footwear in the United Kingdom (UK) 2019

Published by Statista Research Department, Sep 25, 2024
This survey presents the brand preferences of shoppers for clothing and footwear brands in the United Kingdom (UK) in 2019. According to the survey, only around 23 percent of consumers said they preferred UK brands when they shopped for clothing and footwear. The majority of respondents at about 75 percent, however, stated that they did not mind if the brand was international or homegrown.

When shopping for clothing and footwear, which do you prefer buying from?

CharacteristicShare of respondents
I don't mind 75.06%
UK brands 22.56%
International brands 2.38%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents75.06%75.06%22.56%22.56%2.38%2.38%I don't mindUK brandsInternational brands
0%20%40%60%80%100%

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Release date

November 2019

Region

United Kingdom

Survey time period

September 27, 2019

Number of respondents

2,017 respondents

Age group

18 years and older

Method of interview

Online survey

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