This survey presents the brand preferences of shoppers for clothing and footwear brands in the United Kingdom (UK) in 2019. According to the survey, only around 23 percent of consumers said they preferred UK brands when they shopped for clothing and footwear. The majority of respondents at about 75 percent, however, stated that they did not mind if the brand was international or homegrown.
When shopping for clothing and footwear, which do you prefer buying from?
Characteristic
Share of respondents
I don't mind
75.06%
UK brands
22.56%
International brands
2.38%
Created with Highcharts 7.2.2Share of respondents75.06%75.06%22.56%22.56%2.38%2.38%I don't mindUK brandsInternational brands
0%20%40%60%80%100%
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Find Out Now. (November 19, 2019). When shopping for clothing and footwear, which do you prefer buying from? [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1072474/uk-consumers-brand-preferences-for-clothing-and-footwear/
Find Out Now. "When shopping for clothing and footwear, which do you prefer buying from?." Chart. November 19, 2019. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1072474/uk-consumers-brand-preferences-for-clothing-and-footwear/
Find Out Now. (2019). When shopping for clothing and footwear, which do you prefer buying from?. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1072474/uk-consumers-brand-preferences-for-clothing-and-footwear/
Find Out Now. "When Shopping for Clothing and Footwear, Which Do You Prefer Buying From?." Statista, Statista Inc., 19 Nov 2019, https://www.statista.com/statistics/1072474/uk-consumers-brand-preferences-for-clothing-and-footwear/
Find Out Now, When shopping for clothing and footwear, which do you prefer buying from? Statista, https://www.statista.com/statistics/1072474/uk-consumers-brand-preferences-for-clothing-and-footwear/ (last visited March 15, 2025)
When shopping for clothing and footwear, which do you prefer buying from? [Graph], Find Out Now, November 19, 2019. [Online]. Available: https://www.statista.com/statistics/1072474/uk-consumers-brand-preferences-for-clothing-and-footwear/
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