Organic store customers by interests in Germany in 2024

Published by
Kasia Davies,
Dec 12, 2024

Based on this survey, over 54 percent of German organic store customers were interested in holidays and travel, 26 percent were interested in books and almost two percent were interested in vintage motorcycles.

Organic store customers compared to the general population in Germany in 2024, by topics of interest

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Release date

June 2024

Region

Germany

Survey time period

2024

Age group

10 years and older

Special properties

People who shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2024: 23,485 respondents, projection to 70.48 million people

Information on target group: „Customers in organic food shops“:
2024: 5,222 respondents, projection to 14.91 million people

Further information on the methodology can be found here.

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