The blackout experienced by Facebook, Instagram, and WhatsApp services on October 4, 2021 revealed how dependent small and medium enterprises have become to conduct their business on these online platforms. In Brazil, the e-commerce revenue lost during the six hours outage was estimated at 6.6 million Brazilian reals. This represents around two percent of the average daily e-commerce revenue generated in the Brazilian market.
E-commerce revenue lost due to the Facebook outage in Brazil on October 4, 2021
Indicator
Value
E-commerce revenue lost (in million Brazilian reals)
6.6
Loss as share of average daily e-commerce revenue (in percentage)
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Folha. (October 6, 2021). E-commerce revenue lost due to the Facebook outage in Brazil on October 4, 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1072116/e-commerce-loss-facebook-outage-brazil/
Folha. "E-commerce revenue lost due to the Facebook outage in Brazil on October 4, 2021 ." Chart. October 6, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1072116/e-commerce-loss-facebook-outage-brazil/
Folha. (2021). E-commerce revenue lost due to the Facebook outage in Brazil on October 4, 2021 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1072116/e-commerce-loss-facebook-outage-brazil/
Folha. "E-commerce Revenue Lost Due to The Facebook Outage in Brazil on October 4, 2021 ." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1072116/e-commerce-loss-facebook-outage-brazil/
Folha, E-commerce revenue lost due to the Facebook outage in Brazil on October 4, 2021 Statista, https://www.statista.com/statistics/1072116/e-commerce-loss-facebook-outage-brazil/ (last visited December 22, 2024)
E-commerce revenue lost due to the Facebook outage in Brazil on October 4, 2021 [Graph], Folha, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1072116/e-commerce-loss-facebook-outage-brazil/
