Chile: electronics brand recall 2021

Published by
J. G. Navarro,
Jan 6, 2023
During a survey carried out in Chile in April 2021, eight percent of respondents said they recalled seeing an ad for Samsung in the 15 days leading up to the survey. Apple was named by two percent of respondents.

Unaided recall of selected consumer electronics brands in Chile in April 2021

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Release date

May 2021

Region

Chile

Survey time period

April 21, 2021

Number of respondents

2,395 respondents

Age group

18 years and older

Special properties

multiple answers permitted

Method of interview

Online survey

Supplementary notes

Original question: "En los últimos 15 días, ¿De qué marcas/empresas recuerdas haber visto o escuchado publicidad ya sea a través de televisión, radios, online, vía pública, etc.?"

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