Chile: brand recall among Millennials 2020

Published by
J. G. Navarro,
Jan 6, 2023
In May 2020, 13 percent of respondents aged 22 to 35 (known as Millennials ) spontaneously named Samsung when asked about brands relevant in their lives. Coca-Cola was named by seven percent of respondents.

Unaided recall of selected brands among Millennials in Chile in May 2020

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Release date

June 2020

Region

Chile

Survey time period

May 2020

Number of respondents

27 percent of the total 1,742 respondents

Age group

22-35 years

Special properties

multiple answers permitted

Method of interview

Online survey

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