Reasons not to choose plant-based food alternatives in India 2024

Published by A. Minhas, Apr 25, 2024
According to a survey conducted by Rakuten Insight in February 2024, about 26 percent of respondents in India said they chose not to consume plant-based alternatives due to uncertainty about the ingredients used. On the other hand, nine percent believed that this kind of food was not as nutritious and thus did not consume it.

Reasons for choosing not to consume plant-based food products in India as of February 2024

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Release date

April 2024

Region

India

Survey time period

February 8 to 29, 2024

Number of respondents

7,404 respondents

Age group

16 years and older

Special properties

Female respondents = 2,606; male respondents = 4,798.

Method of interview

Online survey

Supplementary notes

Survey question:
What are your reasons for not eating plant-based alternatives? More than one answer is allowed.

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