In 2018, Mexico registered the highest popularity for the brand Doritos, with 98 million Consumer Reach Points (CRP). Brazil was the second most important market for the food brand that year, with 41 CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Popularity of the brand Doritos in selected Latin American countries in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Doritos in selected Latin American countries in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1071825/popularity-doritos-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Doritos in selected Latin American countries in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1071825/popularity-doritos-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Doritos in selected Latin American countries in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1071825/popularity-doritos-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Doritos in Selected Latin American Countries in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071825/popularity-doritos-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Doritos in selected Latin American countries in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071825/popularity-doritos-latin-america-consumer-reach-points/ (last visited December 19, 2024)
Popularity of the brand Doritos in selected Latin American countries in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071825/popularity-doritos-latin-america-consumer-reach-points/
