Latin America: Pantene brand popularity 2022, by country

Published by Statista Research Department, Aug 7, 2023
In Brazil, the brand Pantene registered the highest popularity in the Latin American region in 2022, with 41 million Consumer Reach Points (CRPs). Mexico was the second most relevant market for the haircare brand, with 19 million CRPs that year.

Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points)

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Release date

August 2023

Region

LAC

Survey time period

2022

Special properties

Consumer Reach Points (CRPs)*

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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Global overview

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Latin American overview

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Argentina

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Brazil

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Chile

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Colombia

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Mexico

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