In 2022, Peru was the Latin American country with the highest popularity for the brand Head & Shoulders, with 32 million Consumer Reach Points (CRPs). Still, Central America as a region had a higher Head & Shoulders brand popularity, with 33 million CRPs.
Popularity of the brand Head & Shoulders in Latin America in 2022, by country
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 7, 2023). Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Head & Shoulders in Latin America in 2022, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/ (last visited December 19, 2024)
Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
